Across New Zealand, the appetite for vegan, soy-free and gluten-free chocolate is growing rapidly. 

More than just a passing trend, this shift reflects a mix of health-conscious choices, ethical values, and a desire for products crafted with care. Whether you’re vegan, gluten-intolerant, or simply seeking chocolate made with integrity, there are an increasing number of options to choose from. 

At the forefront of this movement is Honest Chocolat. We’re an artisanal chocolate brand based out of Matakana, and we’re on a mission to convert more chocolate-lovers into conscious chocolate consumers with our beautiful, handcrafted collection of vegan and gluten-free treats. 

What Makes Chocolate Vegan & Gluten-Free?                

Vegan chocolate is crafted without milk solids, which naturally leads to a focus on rich, high-quality dark chocolate. When paired with gluten-free ingredients, it becomes an inclusive treat that can be enjoyed by almost everyone. 

But not all vegan chocolate is created equal. Honest Chocolat takes its commitment one step further by sourcing ethical, sustainable cocoa and using clean, carefully chosen ingredients. No unnecessary additives, just pure flavour.

The result? Chocolate that celebrates craft and creativity, from colourful bonbons to distinctive bars, all lovingly made by hand.

Why NZ Consumers Are Choosing Vegan & Gluten-Free Chocolate

The rise in demand for vegan and gluten-free chocolate in New Zealand is driven by several factors:

• Dietary needs and lifestyles: More Kiwis are embracing veganism, plant-based diets, or cutting back on dairy and gluten for improved health and wellbeing.

• Conscious consumerism: Shoppers increasingly care about sustainability, ethics, and transparency. Chocolate made without compromise ticks all these boxes.

• Artisan appeal: People are seeking out premium, small-batch products that feel special and meaningful.

• Gifting moments: From corporate orders to weddings and festive celebrations, high-quality vegan chocolate has become a popular choice for those looking to gift something elegant, inclusive, and memorable.

The Honest Chocolat Difference

Honest Chocolat’s vegan and gluten-free range stands apart because it delivers on both taste and values. Every piece we make is:

• Handcrafted with care: Nothing mass-produced, always made in small batches.

• Premium in flavour: Rich dark chocolate elevated by innovative flavour combinations.

• Ethical and sustainable: From sourcing to packaging, sustainability is central to our ethos.

• Diverse in offering: Best-sellers include our Classic Chocolate Bars, Bonbon Selection Boxes, and even indulgent drinking options like our Hot Chocolate Mixes.

With plenty to satisfy our vegan customers, the balance between everyday indulgence and premium gifting makes Honest Chocolat the trusted name for exceptional, handcrafted chocolate in NZ.

A Taste of Auckland & Matakana

Artisan chocolate isn’t just about what’s in the box. It’s about the experience behind it. 

Honest Chocolat invites you to discover their creations against two distinct backdrops: the modern energy of Commercial Bay in Auckland, and the foodie haven of Matakana, close to where it’s all produced.

Both spots allow us to highlight what sets our chocolate apart, offering locals and tourists a chance to explore the full Honest Chocolat range, and find their instant favourite.

Join the Vegan Chocolate Movement

Vegan, soy-free and gluten-free chocolate in New Zealand is no longer niche. It’s the new standard for people who want food that reflects their values as well as their taste. Honest Chocolat has built its reputation on meeting that demand with uncompromising quality, artistry, and care.

Ready to discover the Honest Chocolat difference?

Explore our vegan and gluten-free collection online, or visit us in-person for the complete experience.

For weddings, corporate gifting, or special celebrations, the team is also on hand to help with custom orders. Reach out to us today and let’s make it happen.